Business is a game of logic and clear thinking.

But selling is all about emotions. I’ve seen all sorts of “tricks” and tips about how to invoke emotions in your prospect to get them to buy.

However.

The best method I have found is to sell from a place of love.

Let me explain.

If you know what you are selling will truly improve your customers ROI, quality of life, mindset, overall business, then you can put everything behind it.

Instead of coming from a place of neediness and desperation, you are now coming from a place of genuine help and a desire to improve the prospects position.

This changes the entire dynamic.You are inviting your prospect to transform their business from a sincere place of love and passion.

The challenge becomes having something awesome enough to sell in this way.

The solution? Build a unique personal brand. The ultimate competitor proof product is yourself.

Hope this helps.