Is there anything more powerful?
Then being able to turn cold traffic into loyal customers for life.
Let’s face it, not a lot of people can convert on cold traffic.
And I’m not saying building funnels ONLY for warm traffic is a bad thing, but it does restrict you, and you miss a ton of potential growth.
You are basically relying on affiliates & your warm audience which is no bad thing, but again it’s dependent on external factors that you have less control over, and you’re not driving the revenue by yourself.
So if you can figure out how to convert cold traffic you don’t need to lean on JV’s and affiliates (but you can still utilize them), and you can build a warm buyers list through your own efforts.
So let’s get into it.
Tell A Story – When converting cold traffic you MUST tell a powerful story. The prospect has no idea who you are or if they should even listen to you, so telling a story is the most effective way to build an instant bond and connection. We respond much better to stories, and really dial in, so make sure you are using this in your messaging.
Social Proof + Testimonials – Absolutely key when talking to cold traffic. You MUST have proof of concept and testimonials. They are going to be wondering if its working for others, they don’t trust you yet and they shouldn’t so make sure you have a lot of testimonials and social proof so you can clearly demonstrate this works.