Unless you get these two things right. You will continue to be lost. A lot of the time it’s very easy to get swept up in the hype of the next big thing.

Or the latest new “method”. But the truth is. Unless you have a solid strategy in place you are going to be in the same place you’re in right now.

Just because it’s shiny and new and looks appealing, unless you have a strategy of how to work it, and execute it, nothing will happen. It sounds kinda obvious.

But the amount of times I’ve seen people jump into new things with absolutely no strategy is alarming. You must think about how you are going to leverage new programs, software’s, funnels etc. How to do it? The first thing is always to get the foundations in place.

You have to understand what your core goal is, how digital marketing really works and how you can use it to your advantage. For example, with the rise of TikTok many marketers have effectively grown their brand using the platform.

But just joining TikTok with no real direction is pointless. You have to understand where you are going, what your strategy is, and how to execute it. All these things are clearly laid out in my “Traffic” program which is now open again and accepting new students.

Feel free to comment below if you want to learn how to do things the right way.