• Blog Post

    Is Email Marketing Dead ?

    This is the narrative being increasingly used in a pretty transparent, and to be honest, lazy tactic in the market place. More often than not, it’s being deployed as a fear tactic for marketers to push whatever it is they’re selling. A classic FOMO strategy backed up by almost no logic and even less statistics. The reality is that email marketing is very much still alive. And the statistics prove it. The only thing that’s dead is a little creativity. And SPAM. Is it harder to get high open rates and engagement via email? Yes. Does it take a little more work, research and thought to get results from email…

  • Blog Post

    HOW TO GET SH*T DONE

    Here’s something that’s working for me right now. A lot of the time people fail to ever get to where they need to be because they simply don’t get things done. They know what they need to do, but for whatever reason they just never get round to doing them. So here’s a bullet proof method I’ve been using with considerable success to increase productivity and do the stuff that really matters. Find a routine that works for you People get too obsessed with the billionaire routines of Bill Gates or Elon Musk and think they absolutely must get up at 5am because that’s what the billionaires do. But the…

  • Blog Post

    GOODBYE LINEAR SALES FUNNEL.

    Marketing is changing. From chat bots, live agents, AI and other intelligent agents the customer journey is completely different in today’s world. The classic sales funnel is no longer as effective as it once was. The way we interact with our customer has changed, and we have to keep up with the trends. Those marketers that adopt a more customer experience-oriented approach versus a product awareness-oriented approach will come out on top. You have to start thinking about your marketing in terms of ecosystems now, where every touch-point within that system is a unique customer experience that gives them a deeper sense of loyalty and higher engagement. For example, you…

  • Blog Post

    MY $2,000 DOLLAR MISTAKE

    In the winter of 2014 I was introduced to something that got me to sit up and pay attention. I had briefly heard of network marketing before. You know… The usual suspects, such as companies offering gas and electric, the good ol magic pills and potions, and even one highly dubious cash back scheme. Naturally, I had brushed them off as typical pyramid schemes and amidst all the hype, sales tactics and “earning potential”, it was pretty clear to me it really came down to how many people you could convince to join your team. That was the bottom line. So while the idea of network marketing was somewhat appealing…

  • Blog Post

    THE FREEDOM OF WEARING WHAT YOU WANT

    This is my outfit at “work” today. Flip flops ‘n all. It might sound stupid for some, but for me this holds huge significance. Being told where you need to be and what time you need to be there and how to act is slavery to me. I don’t care what anyone says or how much you make. If someone can tell you what to wear and how to behave, you are not truly free. And in this current time this is becoming more obvious than ever. So why am I sharing this? Don’t worry, it’s not some cheesy cliche prologue for my course or something like that (although that…

MAKE MONEY