• Blog Post

    THE ROI OF KNOWLEDGE

    Unlike ad campaigns there is no tangible measurement for deep knowledge. It’s the reason why such a high value is placed on things like private masterminds where like-minded individuals can share knowledge and exchange ideas. Like live events where you meet other people in your sector. Just by speaking with the people there, other entrepreneurs on the same mission as me, it was so powerful and valuable for all involved. You can never stop learning. If you really want to be the best in your field, you have to be hungry for knowledge and make this a top priority. It’s not always about “hacks” and tricks. These are often short…

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    DOES SIZE MATTER ?

    When it comes to your list, bigger isn’t always necessarily better. You will always hear that the phrase the “money is in the list”, and in many ways it is. But to be more specific, the money is in the relationship you have with the list. Or you can say the quality of that list. Despite what you have heard you don’t need to have a huge list in order to get results. What really matters is how engaged your subscribers are and how you actually nurture and cultivate those leads. It’s about how many “super subscribers” you have who buy whatever you recommend. You want to be at the…

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    DEALING WITH HATERS AND TROLLS

    Whenever you begin to make moves there will be a couple of people hating, trolling or calling you names. Regardless of how good your product or content is, you will always get a small handful of people who will have nasty and negative things to say. These people are NEVER potential customers of yours. These individuals are the ones usually with mindset issues. The biggest mindset issue of all? Victim mentality. Out of all mindset issues there are this is probably the most common and pervasive poor person’s mindset I see out there. These people always view themselves as victims. Victims of their situation Victims of other people taking advantage…

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    HOW TO WRITE TO CONVERT

    I hear this often. “Writing is boring”. “I don’t like writing copy”. Does this sound familiar? If it does, then you may be over-looking arguably the most important element of your online marketing business. Copywriting If you’re serious about internet marketing, you should be serious about copy-writing, and here is why. The words that you use to invoke emotions and sell are the most important part about your business. It’s how you turn prospects into customers. By communicating your core message through words you bridge the gap between your prospects fears and your solution. If you don’t like writing or want to do it yourself, that’s fine, but you should…

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    More Reasons to Think About Online

    It has been a very crazy last week or two in the world. Everything seems like mayhem and chaos. The corona virus, the stock market, “social distancing”, closing of schools, colleges, businesses, theme parks, theaters, even the NBA. The world seems to be all reactive and in shock. One of the big things people are pushing for is that companies are encouraging their employees to “work from home“. Sounds like a good idea to me. I have been encouraging and helping people to “work from home” for almost two decades. Not in the sense of keeping your job and just doing it from home. Instead, I encourage you to take full control and responsibility…

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    DO YOU DESERVE THE ATTENTION OF YOUR IDEAL CUSTOMER?

    Have you earned the right? We always see online marketers talking about how valuable their time is, and rightly so, but what about your prospects time? By giving you their attention they are giving you their time which is, as we proclaim ourselves, so valuable. So just as we demand our time be respected the same attitude should be applied to our prospects and customers. Just because they signed up to your newsletter and it was free doesn’t mean you don’t have to show up and provide value. It doesn’t give you the right to demand they attend every webinar, promote every product, and share every video. Yes, they did…

  • Blog Post

    THE LOST PUPPY MINDSET

    Back in 2014, I had no idea what traffic even was. To my mind, it was just something we had to sit in to and from work in my home town. I was like a new born puppy. I knew nothing, and understood even less. But, just like a puppy, I was eager to learn. I remember that time vividly. I didn’t have a successful business yet. I had no results to speak of, and really no skin in the game. But I did have the deep desire to learn new things, and absorb everything I could. I guess you could say I became a great student of the game.…

  • Blog Post

    Life Changer

    You can have success if you want it bad enough and are willing to invest the time and resources to accomplish it. You just have to change your perspective. I feel like a lot of my success in my life is owed to two people who changed my perspective back when I was in college. Those people were Tony Robbins and Brian Tracy. I have told the story many times about how I listened to their cassette tapes so many times that I literally wore holes in the magnetic ribbon and had connect the ends together with scotch tape. Tony gave me the motivation and Brian gave me the process. They showed…

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    I QUICKLY LEARNED THE HOW THE GAME WAS PLAYED

    I am nothing special. Far from it in fact. I have absolutely no business or marketing background, no family business, and no experience. But the one thing I believe I done better than most is quickly understood how the game is played. Through an obsession to win and a healthy work ethic I figured out pretty quickly how things work in this industry. And with that you can avoid mistakes and leverage opportunities. Internet marketing can often be choppy waters and knowing how to navigate them safely is often half the battle. It certainly was for me “back in the day”. When you completely understand how the game works you…

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